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Also that the Pennsylvania fish and game commission at the turn of the century numbered the streams within the commonwealth and the water that was used to brew this beer was taken from the stream numbered 33. Other theories concerning the number 33 are that there were exactly 33 stairsteps from the brewmaster's office to the brewing floor in the original Latrobe brewery.
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Many have speculated on the significance of the number 33: that the "33" refers to 1933, the founding year of the Pittsburgh Steelers (who hold their annual training camp at Saint Vincent College in Latrobe, PA) that 33 degrees Fahrenheit is the proper temperature to keep beer the 33 degrees of Scottish Rite Freemasonry that Latrobe test-brewed 33 batches of beer before coming up with the final formula for Rolling Rock. The number 33 is printed prominently on all bottles of Rolling Rock. Number 33 Rolling Rock bottle with original quality pledge pony bottles in the early 1970s, of which the most prominent is Miller High Life (pony introduced 1972 ). size: major national brands introduced 7 oz. It also likely led to the standardization on a 7 oz. Though it did not originate the term, the popularity of Rolling Rock doubtless reinforced it: one could refer to a regular (12 oz.) or small (7 oz.) of the beer as a "horse" or "pony" respectively. Pony Bottle of premium beer in Pennsylvania". Rolling Rock is the Largest Selling 7 oz. Indeed, advertising for Rolling Rock since the 1950s uses the term "pony bottle" generically, stating ". This is incorrect: the term pony in "pony of beer" has been used in the United States of America since the 19th century, predating Rolling Rock by over 50 years, and is due to the diminutive size similar words include pony glass and pony keg. Rolling Rock's 7 U.S. fl oz (207 ml) pony bottle had been very popular until its discontinuation, so much so that this had given rise to the folk etymology that "pony" is from the Rolling Rock horse logo. Only the canned beer was now being brewed using the traditional process. In 2015, Anheuser-Busch stopped brewing bottled Rolling Rock in glass-lined tanks. In 2009, Anheuser-Busch InBev announced that it was exploring the sale of the Rolling Rock brand. Anheuser-Busch has said that Rolling Rock's original pledge on the label will be preceded by these words: "To honor the tradition of this great brand, we quote from the original pledge of quality." In July 2008, InBev reached a deal to acquire Anheuser-Busch, thereby returning ownership of Rolling Rock to InBev, now known as Anheuser–Busch InBev and based in Belgium. Union leaders in Westmoreland County organized a nationwide boycott of Anheuser-Busch and InBev brands because of the move.
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The final batch of Rolling Rock was shipped from Latrobe on July 31, 2006. On May 19, 2006, Anheuser-Busch purchased the Rolling Rock and Rolling Rock Green Light brands from InBev for $82 million and began brewing Rolling Rock at its Newark facility in mid July, 2006. As stated on the bottle, it was brewed with a distinctive soft local water in large glass-lined tanks, which were considered state-of-the-art at the time of its introduction (in part due to sanitation concerns). Louis, Missouri, in mid-2006, which transferred brewing operations to New Jersey while continuing to label the new beer prominently with the name of Latrobe.įrom 1939 until July 26, 2006, Rolling Rock was brewed at the Latrobe Brewing Company in Latrobe, Pennsylvania, a small city 34 miles southeast of Pittsburgh, Pennsylvania. The brand was sold to Anheuser-Busch of St. Although founded as a local beer in Western Pennsylvania, it was marketed aggressively and eventually became a national product. Rolling Rock is a 4.4% abv American lager launched in 1939 by the Latrobe Brewing Company.